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59% of small businesses struggle to prove Facebook ROI. This article outlines a step-by-step path for small businesses to boost their Facebook ad ROI. Read More

As a mentor to startups and new entrepreneurs, I continue to hear the refrain that business plans are no longer required for a new startup, since investors never read them anyway. People cite sources like this BusinessWeek story a while back “Real Entrepreneurs Don’t Write Business Plans,” or even Read More

For e-commerce sites, 404 page plays a huge role: it should hook the visitor not to let him go away from the wrong page. Thus, there are many options you could use for your 404 page. Read More

Whether you want bloggers to review your product or you are hoping to guest post for them, whether you have a juicy Infographic you know their readers will go all agog over, or whether you hope to be interviewed or quoted, you can’t just go in cold. You can’t just walk up to a blogger and kiss him Read More

Even the best time-saving apps, scheduling tools, and college interns can take your business’s social media marketing efforts only so far. If you want to get serious about social media marketing, you need to partner with an agency that offers social media advertising services. But just because you’ Read More

Productivity isn’t just about getting your staff to use their time more wisely.
Office productivity can also be about the technology the members of your team have at their disposal.
For example, does your staff use mobile technology effectively so team members can stay in touch with each other an Read More

With barcodes used predominantly on everything around us today, from the products in your household to the tickets to an event you may be attending this weekend, barcodes have become a part of everyday life. Read More

First, the bad news: businesses that rush into social media marketing without developing smart, robust strategies are setting themselves up for failure. Here’s the good news: with a smart, thoughtful and proactive strategy, many of the most common social media marketing mistakes can be avoided. Her Read More

A blogger wears many hats. He is an artist, creating images. She is a community manager, keeping readers engaged. He is a programmer, keeping the blog technically functioning. She is a marketer, promoting the blog. But above all, a blogger is a writer. The Internet is overflowing with bloggin Read More

Web-based tools for small businesses can make it easier to collaborate on projects regardless of time zone or location. And it’s not just workplace collaboration that will benefit; these tools are also beneficial... Read More