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Nearly all brands whether big or small are active on Twitter, Facebook and other social media channels. However, most brands do not have a dedicated customer service handle on their various social media channels. Having a dedicated handle that is strictly for customer service has shown to improve r Read More

While it is not as blatant as schoolyard bullying, workplace bullies can still affect work performance and satisfaction. Let's take a look at who these bullies are, how they operate, and how to stop them. Read More

Today the only way to survive online is to keep discovering new ways to growth-hack your site visits and leads. Here are some clever ideas. Read More

If you started a small business because you sought independence, then this Independence Day week is an extra special reason to celebrate your achievements.

Personal independence in the form of business ownership is core to the American dream. Choosing what you want to do and being free to pursue Read More

Each marketing strategy has it’s strengths and challenges. It can be confusing to know exactly where to put your resources. Facebook is a great way to build your community, and Twitter is a great place to be to have immediate interaction. Read More

Yeah, I know one startup does not equal another startup. But let’s say you want to build more or less a typical web business, web startup. Some SaaS business, an ecommerce store, an app or something similar. Read More

Small business owners are missing out on a potentially big piece of the action by not marketing to millennials, a key consumer demographic, according to a recently released survey. Read More

What’s in a small business name? Everything!

Selecting the best and most appropriate name for your small business is critical to both your long and short-term success, and most importantly, your bottom line. Use these 5 fundamental secrets to create the ultimate business name as part of your a n Read More

Are you struggling to get your small business’s products found online? It goes without saying that a smart SEO strategy is a must. Between Google’s constant algorithm updates and the need for mobile optimization and local search optimization, keeping up with the changing SEO landscape is essentiall Read More

There are some essential new areas of activity that could re-define the future of public relations. Read More