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In 2018, we saw some terrific examples of strong branding. But we also saw many terrible branding mistakes that could have been avoided. Here's a good look at the best and worst branding of 2018, and tips on how to create a successful brand experience for your own business in 2019. Read More

Uncover 7 Important levels of customer loyalty to help you build your customer base and more importantly keep the clients you already have happy.

Business owners should always keep an eye on profit and earnings but also customer loyalty.

Taking care of clients is a key component to driving br Read More

According to recent articles, more than half of the businesses that once appeared on the Fortune 500 list have disappeared in the last twenty years, and the rate of departure is increasing. I’m convinced this is happening because most companies don’t have the courage to keep up with the escalating Read More

With a tsunami of marketing tools flooding the internet, all of which are vying for your attention, it’s easy to get overwhelmed with the huge number of choices available to marketers.

That is why I wanted to put together this guide to the ultimate marketing toolkit — a set of tools th Read More

The startup team serves as the foundation of any new business. Therefore, it’s crucial for all entrepreneurs to understand how to build one with skill and discernment. Here are some helpful tips for anyone seeking insight into this vital aspect of the enterprise-building process. Read More

Nursing is a thriving field at the moment. But it’s not all about the job numbers. If you have the education and experience necessary to work as a nurse, you could also consider running your own business. There are plenty of entrepreneurial opportunities where you could use the same skills and know Read More

Analytics engines can be powerful tools when you have a mountain of data and you know what valuable content you want to get out of it. But what happens when you don’t know what you’re looking for? Read More

“It was the best of times, it was the worst of times.” When Dickens wrote that now famous line, he might not have been thinking of eCommerce digital marketers. Read More

Growth is never effortless in today’s world of vast competition.

Here are some of the most reliable and efficient marketing methods to achieve better margins while attracting a continuous stream of fresh customers at the same time.

Even if you’re on a tight budget, you will be able to apply t Read More

What are some of the most important tips that people who own small businesses should know in order to make their marketing more effective in 2019? Read More