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Live streaming is a big marketing trend that you can join if you understand that the key is to engage audiences by launching new products and services on live video, offering a behind the scenes look at how your business functions, and offering valuable Q&As to help viewers better understand your c Read More

Don't be fooled by the common misconceptions of marketing on social media. Find out how not to make unrealistic expectations for your small business. Read More

Social media presents tons of different opportunities for your brand to get creative with different types of campaigns. No matter what platforms your brand uses, you can come up with promotion and marketing ideas to appeal to your target audience. Here are 25 different social media campaign ideas f Read More

It's a question as old as content marketing itself: How do you create and publish content that people can't wait to share? Let's look at 10 best practices for amping up your shareability. Read More

Most people try to avoid Objections, but it is much more profitable to learn how to handle them. The best way to take an interruption to a conversation. Read More

I’ve said for a long time … writers are magicians.

We make something out of nothing. We take syllables and turn them into dreams, sights, sounds. Calls to action and detailed plans for shenanigans. Read More

Instagram is a great platform for creating deeper relationships with your customers, connecting with like-minded creators, and creating a dynamic visual feed. But doing it well can be a challenge.

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“If someone offered me the right price, I’d sell in a minute!” Exit planners and business brokers hear it all the time. “Anything is for sale if the price is right!”

What is the “right” price? Of course, you can fantasize about a windfall from a buyer who has far more money than brains Read More

When it comes to work-related emails, most everyone would agree that less is more. The sad reality is that Americans are dealing with more work related email, both in the office and out of the office. This according to new survey data from email marketing service provider Reachmail. Read More

Interview with Dr. Sean Wise, a mentor capitalist, on entrepreneurship issues, such as knowing when to quit your day job to become a full-time entrepreneur. Read More