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Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. We’ve evaluated many ideas for marketing your business without breaking the bank, and want to share our top 21 ideas.

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Successful businesses often share a common trait: they have unique, simple, smart logos. How can you achieve the same success as iconic brands, with a logo design or redesign for your business? Here are some tips to help you get started.

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How to Dress for Business During the Summer and early autumn. We've put together a few simple hints and tips on how best to achieve this style conundrum. Read More

Trying to be a business leader by instilling fear in your employees and partners is never a good approach, but it is particularly devastating in a startup. Yet I see this approach used all too often by new entrepreneurs, most of whom are not natural tyrants, but who are fighting to mask their own i Read More

Motivation is the driving factor behind success, which also forms the central theme of most self-help and business insights books. Get introduced to a list of seven such books by industry thought leaders that have become timeless classics. Read More

I’ve noticed entrepreneurs will see a big problem in the world and they’ll create a business to address the pain point and capitalize on it. Today’s guest says he explicitly did not do that. He put down a list of criteria for what he wanted in a business and started thinking of businesses that fit. Read More

New to Twitter? No problem.

Twitter is a microblogging platform that allows you publish Tweets that are 140 characters or less.

And you can either use it to broadcast interesting information… or you could use it to talk to specific people.

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You can’t brand your company until you know the audience that will hear your message, because the language, images and content you use to craft your message are unique to the targeted market. Once you know your target audience, everyone on your team must adhere to the branding commandments that exp Read More

Newsletters are a powerful tool in your marketing arsenal, but to be effective, they must contain valuable content that fills a need in a prospect or client. They must also be attractively laid out to engage readers, and as a bonus, you should offer exclusive deals that clients can’t get anywhere e Read More

Most entrepreneurs struggle with many startup founders dilemmas in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. People may jump into the lifestyle to be their own boss, achieve great wealth, start a new trend, or Read More