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Creating web content isn't like writing a newspaper article, or a novel. It's far easier. And this is great news because the key to engaging with your audience is to write in a relatively simplistic and direct style. Read More

Does employee satisfaction lead to employee engagement? Can you be a satisfied employee and a disengaged employee at the same time? Read More

A lot of great announcements from major social media sites this week, including:

- The release of a new metatag for Google news

- A new programme for nonprofits on LinkedIn

- A new guide for journalists using Twitter

- A new tool allowing Wikipedia users to turn their favorite articles Read More

It pains me when writing this to think of how many new businesses have suffered under these SEO scam tactics. Are you worried about hiring a SEO agency because of all the bad things they do? As long as you are aware of the tactics that SEO agencies use to scam business owners, you should be on your Read More

There are a lot of great reasons to buy franchise businesses. But, some people don't look at opportunities in franchise ownership in the right light. They actually end up buying a franchise for a really stupid reason. Some examples... Read More

Learn how to get more sales now by fixing these 3 common online marketing mistakes. You'll never make sales without them - no matter what business you're in. Read More

Sometimes responsible businesses find innovative, pro bono ways to fill support gaps that no one realized existed. Read More

Corporate volunteerism is on the rise, yet companies still face challenges getting employees engaged. Freudenberg-NOK is not one of those companies. Read More

Most of us as entrepreneurs and business owners go into business for ourselves because they we seeking unlimited income and freedom. Read More

Are customers buy from Etsy... or from you? With crafty email marketing, you can make sure they don't forget the individual seller who made their product! Read More