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When people pick celebrity endorsers, they think they just need to pick the brightest star on the sky. Perhaps it’s because so many big-name brands get big-name celebrities in their ads. Read More

A business owner's inbox can get cluttered very quickly. Fortunately, there are plenty of tools in the Gmail client that can help sort through the chaos and create time saving utility. Read More

When it comes to building your brand online, the most important thing to do from the beginning is to define your identity and be original. Many businesses make the mistake of trying to be everyone’s best friend. In the age of social media, using unique visuals and media is a great way to stand out. Read More

Here you'll find the best resources for getting more out of Pinterest. There are resources to help increase your exposure, track ROI, create images, & more. Read More

Define your service area and use one dashboard for Google Places, Google Plus, Google Reviews & YouTube in new Google My Business,

The Service Area feature is long overdue. It now allows businesses that serve more than one city or country, for example, to be seen without have to creat Read More

Looking to create your first social media strategy for your business? Or maybe update an existing one? Here are my 6 steps for helping you create a winning social media strategy. Read More

Even a vacation as short as a half day can add a lot to stress management through an emphasis on quality of relaxation as opposed to length of time away. Business owners who are truly pressed for time should consider the merits of a truncated "micro-vacation". Read More

Every social media site attracts different types of users. In this post, learn which types of updates work best for each. Read More

It's never too early (and in fact, starts to be too late around now) to start planning your holiday marketing efforts. Read More

A $3,000 bonus holiday reimbursement? Free scuba certification? Free massage and yoga? Here are top companies offering amazing employee perks. Read More