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Applying automation to your business will have many benefits for your business as well as for your personal situation. Understanding how it is done and the available tools will allow you to streamline your workflows and release some burdens. Read More

In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. That’s why investors say they invest in people (bet on the jockey, not the horse), rather than the idea. Read More

Unfortunately, marketers and others who work in the world of content marketing spout quite a bit of horse-hooey. While a few of these misleading statements sound great and come from influential people in the industry, there is actually no truth behind them. Following some of this misleading advice Read More

Landing pages work in tandem with email marketing and lead magnet to help build your business but they are not necessarily visibly seen. Why's that?

And should you then set up more of these landing pages if you don't see too many of these examples around? http://www.louisachan.com/landing-pages Read More

Optimizing a website to rank for a specific keyword or phrase is hard enough, but it’s even harder when the keywords are related to geographic locations. Unfortunately, though, many small business owners need to rank for keywords such as this, as it yields the highest conversion rates.

So, how c Read More

This week 14,000 people descended on Boston for HubSpot’s annual conference, Inbound Inbound 2015. That’s a far cry from the 200 to 300 people attending the very first Inbound in 2008, which I had the pleasure of participating in as a speaker.
But this year, attending with my analyst hat on, I wa Read More

What does it take to do effective content marketing for attorneys?Content marketing for lawyers is an increasingly important topic for firms and practitioners looking to grow their business.It is surprisingly easy to begin producing effective online content to increase your virtual presence, just b Read More

The process of finding, attracting and keeping the right employees is crucial. Here are five ways that SMBs can aim to improve their recruitment processes. Read More

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Experts argue that it’s more important to have a great plan, and personal business acumen. Hardly anyone mentions selling principles. Yet in this age when customers have a thousand alternatives, and are overwh Read More

This infographic illustrates that how you can grow your social authority, brand awareness and reach with Meerkat and Periscope live stream videos. Read More