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“Sticky” has become a buzzword, describing everything from the memorability of a catchy tagline to the rewatchability of a viral video. From a marketing perspective, “sticky” is a differentiator, describing content that has the power to retain or captivate a given audience, rather than content that Read More

“Sticky” has become a buzzword, describing everything from the memorability of a catchy tagline to the rewatchability of a viral video. From a marketing perspective, “sticky” is a differentiator, describing content that has the power to retain or captivate a given audience, rather than content that Read More

In other words, how do you know what is the right business for you to start? Do you just follow your gut? What if your gut isn't talking? Read More

In the midst of everything, this thought struck me: I’ve got a home business registered in Utah. What happens when my home business is located in Pennsylvania? Read More

Over the years, when asked where my clients and readers should publish their content, my response has always been on their own website. It’s imperative, I’ve argued, that you own your own content. And if that content has been published elsewhere, you won’t own it, you won’t control the reader exper Read More

One of the most creative ways to keep your small business fresh and ahead of the curve is with a reverse mentor. Although it’s not a new practice, many small business owners fail to effectively employ this fruitful source of social capital as a means to keep their business progressive. Read More

When creating an e-commerce website, one of the must-have items is a standalone shopping cart. After all, how will your customers buy your products if they have nothing to put them in? Here are 45 possibilities that you might want to consider. Read More

Are you owing your coaching category and being the go-to-expert in your field? Or Are you waiting to be discovered and secretly hoping that someday, someone is going to recognize your brilliance and tell the world about it? This week’s training video is about how to own your coaching category and b Read More

Are you ready to have more visitors, more potential clients discovering you and your business online easily and effortlessly? This is the power of video. This week I’ll like to share with you 5 key reasons to start using video and grow your business today. According to Jakob Nielsen, “visitors stay Read More

Learn about how to abandon your Facebook fanpage without sacrificing your future opportunities there. Read More