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This week we shine the small business spotlight on Goedeker’s. Launched as an appliance repair business, the company grew into an electronics and furniture retailer and finally an eCommerce site. Today, the company, based in St. Louis, is in its second generation of family ownership. It has survive Read More

Do you give much thought to the typography you use on your website or marketing materials? You should! Typography plays an important role in influencing people’s decisions. Typography can be a small detail in an otherwise large site. But sometimes the smallest details have a big impact. Here's why. Read More

Twitter has recently upgraded with new features, one of them being your Twitter profile. Check out how your Twitter profile can impact your business Read More

In the last six years, millions of Americans have lost their jobs and found it exceedingly difficult to find new ones, even after putting in decades with the same company. Many forward-thinking individuals among the unemployed have concluded that creating their own businesses and jobs may be their Read More

It’s true when they tell us that it’s much more effective to keep an existing customer than it is to bring in a new one. The biggest brands of today know this and understand the vital importance of boosting customer loyalty in order to develop long-lasting relationships with consumers. Read More

From Entrepreneur magazine:

The billionaire tech entrepreneur offers his best advice from hiring passionate employees to never hiring a PR firm... Read More

The amount of people who open email on mobile now far exceeds desktop. Here are 10 statistics to help prepare you for where mobile email marketing is heading. Read More

Using Google keyword planner to find valuable search terms and, taking advantage of Facebook advertising platform as been one of the very best way to market to a more larger targeted audience at a very relatively cheap price. Getting it right is the most important aspect. Read More

Video interviews and testimonials can be powerful tools to add credibility, authority and believability to an event or a website. But do them wrong and they can make you look very, very bad. Here’s how to make sure your videos really speak to people. Read More

In a great blog post on the subject, Dave Schneider related the case of a business idea he had that went afoul because of the picky nature of his major client. Here is more on the subject of avoiding problematic client relationships. Read More