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Running a business with the hope of adding new customers to the already existing ones is what makes business interesting. Many businesses have folded up because they failed to do the necessary things they should have done in attracting new customers.

It is nice when you can open a business and a Read More

I got an aha moment after listening to Brent Leary's interview with Jon Ferrara, CEO of Nimble. What do you think? Is this the "holy grail" of social CRM? Read More

Are you tired of being unemployed and have nothing to work towards? Start blogging today and work towards something positive and even profitable… Read More

New Year resolutions tend to focus on the negative, on what needs to be removed, changed or otherwise altered to make things in some way better. Instead of this wasteful and depressing exercise how about focussing on what went well with customer engagement in 2012, and focussing on plans to improve Read More

Building a company of 50 virtual employees across nine different countries has been a huge challenge. From day one, my team and I decided that Staff.com was going to be chiefly a virtual company. We believed that this model was the future of work, and building our company any other way would counte Read More

In this episode of the Ms. Ileane Speaks Podcast I talk about how you can get more blog traffic by paying attention to the information found in Google Analytics. Read More

If you don’t think about taxes until your company starts earning revenue, you’ve waited too long. While the IRS may not be especially interested in your company until you’ve been funded and have some capital, you need to think about taxes from the outset — to avoid tax trouble down the line, and to Read More

Budgeting refers to the financial planning of one’s expenses as per his/her monthly income. A good number of people steer clear of making a useful budget and a smaller number of them follow it. However, it need not appear a laborious task to achieve.

For that reason, everyone must learn the tric Read More

Do You Value What Your Business Produces So Little That You Want To Be The Cheapest In Your MarketPlace?

I often find that the business owner is often the key driver of the price. Perhaps there are some self-belief issues that keep your prices low because you don’t believe you deserve more. Read More

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty o Read More