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Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (l Read More

Mikaila Ulmer of Sugar Land, TX is definitely one of those rare stories in entrepreneurship. According to the Kauffman Foundation the average age of a successful founder tends to be around 40. This is why I was so impressed when someone told me the story of Mikaila and her company, Bee Sweet Lemona Read More

When I ask owners what makes their company different, most of the time the answer is “Our service!” “We really take care of our customers. If all your small business does is duplicate the standards of corporate giants, please don’t pretend that it is special. Read More

Today is the new age of the entrepreneur, and I see an increasing number of new startups as the economy stabilizes. For new aspiring entrepreneurs, that’s the good news and the bad news, as it increases opportunities, but also increases the startup risk. Thus I often recommend taking a job in a sta Read More

This guide will teach you how to use Google’s Search Console to get you the data that you need for boosting your SEO which in turn will mean more success for your business. Read More

Pennsylvania legalizes medical marijuana and goes down in the history books as the 24th state in the U.S. to do so.
Surrounded by a jubilant crowd of supporters in the rotunda at the Capitol building in Harrisburg, Gov. Tom Wolf, signed the bill into law.
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Eventually every small business owner wants their business to grow and expand. But how do you grow a small business into a big one? What are some of the most effective small business expansion tips to grow a business beyond its current status? Read More

Do you own a business and dream of franchising it one day? Franchising can be one of the fastest and least capital intensive ways to expand a business, but it’s not without its challenges. Many businesses have collapsed in financial ruin and destroyed their reputation by franchising their busines Read More

Google AdWords created a new headache for digital marketers earlier this year. Google confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page. What impact will this change have on digital marketing and customer experience. Read More

In show 51 of the Content Champion podcast, I'm delighted to be talking with Will Hoekenga, the experienced professional copywriter behind Copygrad - one of my favourite writing blogs. Will has developed a 'copy hierarchy of needs' to ensure our copywriting always meets our prospects' requirements Read More