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How do you market your product or service? Chances are you consider things like age, social status, location, gender; the list goes on and on. But what about marketing according to biological predispositions?

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A business plan is a snapshot of the essence of your business, capturing your vision. Your greatest expectations. Your dreams. To have a powerful document, you need to chart out things you need to do to see your ideas turn into real-world accomplishments. In short, you need an action plan for your Read More

You may have heard the old adage "Profit is an illusion, cash flow is fact." Sounds flippant? Perhaps, but, in truth, it's a maxim every business owner would be smart to heed. Read More

Adobe has introduced a new online training and webinar product, Adobe Connect Managed Services, uniquely suited to help franchises provide innovative online training to franchisees.

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The value of blogging for business is often overlooked and underplayed. Serial entrepreneur and blogger extraordinnaire Tara Hunt talks to CanadaOne about how blogs can help to engage customers and humanize your business. Read More

SEO and SEO professionals are still waiting for a permanent seat at the marketing department’s cafeteria table. While many companies acknowledge the importance of SEO as a significant component of their overall marketing plan, many still do not have in-house SEO employees. This means that they rely Read More

Finding the right accounting software can be hard for any small business owner. With so many options available from various companies, it can be quite intimidating. Mario Cywinski shares his expertise. Read More

Tara Hunt has been very public about the struggles that come along with being an entrepreneur – she’s trying to dispel the myth that startups are easy one blog post and presentation at a time. She often talks about her struggles with her company’s brand (it used to be called Shwowp), the difficulti Read More

Purchasing a franchise is a big decision. What franchise should you go with? An older, established system? Or a newer one with growth potential? Franchise lawyer Ned Levitt weighs in on the ups and downs of both. Read More

Xero has free online help accessible through the application and by email. Apart from providing regular support, the company monitors customer “satisfaction” with mood indicators. So, if you have smiley face on, then the company knows that you are happy :-) Read More