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This creative slideshow offers 10 useful Twitter tips to help you and your small business gain visibility and followers on the popular social media site. Read More

Sometimes in business we assume it's the big things that get us noticed. The “go big, or go home” mentality prevails and unless we have the capability to go big, we believe we are stuck with going home and not getting our business and brands out there. Read More

The upside of being on the Internet is how quickly you can reach people and expand your marketplace significantly. That is, however, also the downside. If you're successful at getting attention of consumers online at some point you may become a target for negative attacks. Read More

I often get questions about creating, maintaining, and optimizing an online presence from small businesses and non profits; how to get into search engine results, how to redesign an old site, what tools are available that are useful, inexpensive or free. Read More

As a manager, your prime responsibility is to get things done through people. Therefore, communication is your most vital management tool to be an effective leader. Read More

Recessions are the best time to take chances, make that leap, and truly reinvent your business. When times are good it is all too easy to keep doing what “works”. But when times get tight that's when businesses can dig deep to find long-lasting success. Read More

When Network World selected 9 technologies IT pros should master in 2009, two of them were microblogging platforms: Twitter and Yammer. While most people are familiar with Twitter, relatively few are acquainted with Yammer. While it isn't as sexy as Twitter, Yammer will fundamentally improve your company in the following 8 ways. Read More

The New Zealand Trade and Enterprise Group recently carried out a study of recession survival strategies. Their findings should be of interest to business owners everywhere. They concluded that seven factors helped businesses through the recession, and also that these factors are well applied to small as well as large business interests. Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers. Read More