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Franchising is the practice of leasing for a certain period, the right to use a company’s successful business model and brand. For the franchisor, the franchise is just another option for building chain stores to distribute goods that help in avoiding the investment and liability of a chain. The fr Read More

Trellis interviews, Jay Acunzo, co-founder of Boston Content. Jay is also the Director of Platform & Community at NextView Ventures, and has held positions at Google and Hubspot. Jay talks about how to tackle the challenges of content marketing, in addition to how your business can go about using c Read More

Here is my list of top 10 free social media analytics tools that offer management and monitoring of your digital marketing efforts to save you time & money. Read More

Do you use the social media to promote your blog, products, or services? But are you really using them effectively and up to maximum? Well, you can only do that if you have a social plan and a solid social media strategy. So, here is a post that you may want to bookmark to learn the social media pl Read More

Although nothing can compete with having a compelling product or service that’s a true game-changer, there are certain marketing tactics that can make a distinctive difference for entrepreneurs. Search engine optimization (SEO) is equally important for startups as well as established firms. Read More

In case you don't know, Fonzie was the ultra cool guy from the TV show “Happy Days”.

All the girls loved him and all the guys wanted to be him. The black leather jacket, white t-shirt and his motorbike were a legendary combination. Read More

The whole secret to staying in business is to have stamina. It’s about surviving the ebb and the flow. All business large or small are in the same position. Read More

If you’re aspiring to be a blogger but don’t know how to start with, this post will provide you with necessary tools to create a blog. Read More

Becoming a vendor at local events is a great way for your business to get more exposure and profit locally. Here's how to easily find events in your area. Read More

Stop trying to be super man/super woman! You need help with some parts of your business -- especially the ones that deal with numbers and analyzing data... Read More