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Most guerrilla marketing by nature is small in scale, but it’s the shared links, laughs and likes that will make the campaign a big success. Read More

Most companies try to keep their work internal, hiring new employees to fill specialized positions, such as marketing management, rather than outsourcing work. This approach is advantageous in many ways, since it allows companies to keep tight control over their flow of work, and in some cases, it Read More

Are you ready for this? There’s good news and bad news. First, the bad news – project management is rapidly taking on a new, additional dimension. This will mean extra work, smarter people, better tools or some combination of the aforegoing. Read More

Are you ready for this? There’s good news and bad news. First, the bad news – project management is rapidly taking on a new, additional dimension. This will mean extra work, smarter people, better tools or some combination of the aforegoing. Read More

When you are trying to fill an event, you want to know not only how many people plan to attend, but how many will likely show up. Years ago, I used to run a lot of free programs, hoping to get as many people as possible to attend. I figured paying for the event would be a barrier and keep prospects Read More

Looking to jazz up your headlines with some click-generating words? You’re in the right place – here’s a list of 15 must-use words for headlines. Read More

You have a brand new idea for a small business and the funds to start it off right. Good for you! The next step is to cultivate your brand from which all other decisions will flow. Brand consistency, brand identity, and brand persona or personality are all terms we hear being thrown around, but wha Read More

Direct mail, cold calling, email newsletters, TV, radio, websites, and social media… all are synonymous with marketing. But do these forms of marketing really work at a level that is profitable for small business? Or, have the times really changed in such a way that there is a requirement or demand Read More

Crossing the creepy line is one of the dangers of using data for marketing personalization. Use data right and people feel like you understand their individual needs and wants; use it wrong and people will feel like you’re stalking them. It’s a tough balancing act. Read More

New managers often need help to develop their confidence and the performance as an effective leader, manager. These skills are new skills relating to;
1. Clear communication.
2. Time management.
3. Handling conflict situations.
4. Emotional management.
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