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Consumers are conducting their own research to help them make purchasing decisions. Your content can help them make a decision about your business. Read More

Effective content marketing is sometimes perceived as requiring lots of time, creativity and resources, but that doesn’t need to be the case. The following list of content marketing ideas are easy to implement and will have an ROI. Read More

For a special treat this month, we get to spend an hour talking with Web.com’s Chief People Officer Roseann Duran and NAWBO’s president Diane L. Tomb! It’s such an incredible opportunity. We’ve never had two guest experts, not to mention how Read More

You've probably read the articles on the successful repositioning of Subway using Jared - which supposedly brought huge success to the business.

Bollocks!

This article breaks down Subways success and shows the 8 key ingredients required for any business (and it has nothing at all to do with J Read More

Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
According to a study published by Pingdom on Tuesday, Facebook coul Read More

The world is changing. The prize for being #1 is getting bigger. Companies are either remarkable or invisible. But the little secret for winning is to define what you want to be #1 at! You get to define the unique space you want to dominate, have fun within, find your tribe. Read More

When the lights went out in the middle of Super Bowl 2013 I Tweeted: "There will be a lot of talk about this Super Bowl power outage tomorrow, including parallels b/w sports and business." And some really interesting articles/reflections were published... Read More

Whoever you are and whatever you do, we have some suggestions for you. We looked at Valentine’s emails from some larger businesses to help spark ideas for all businesses. Read More

Is Quora a pretty darn good source of intriguing questions and valuable answers? Yes, it most certainly is. Read More

While the mass media focuses their "analyses" on Amazon, (a) it isn't Amazon, but in-state consumers who will have to pay the tax, and (b) it isn't Amazon (alone) who will suffer, but thousands of small businesses run by Indiana- and Florida-based affiliate marketers. We've seen major e-tailers ter Read More