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Not every business owner or marketing manager is going to be a great writer, and that’s okay! For some people writing just comes naturally—they know how to craft a story, make a point, teach the reader something and keep someone engaged for 1500+ words. Read More

Have you ever had a business engagement that just tanked? And to make things worse, it wasn’t the only thing that went wrong for the day. Read More

By Tara Hornor

Using social media can be a really creative, fun, and effective tool for crowdsourcing your company and your company’s projects. But using social media haphazardly can have disappointing results. What you want to do is target the right social media sites for your company in order Read More

Sales are the lifeblood of small business. You’re not making money if you’re not making sales – it’s as simple as that. However, a lot of different factors go into that sale, the overarching one being marketing. Read More

One of the themes that run through my teleclass, Believe! How to Work With Your Beliefs to Grow a Prosperous and Abundant Business, is the tension between the creative power of thought and resource-depleting habits of wishful thinking. I offer the following 7 Reality Checks to help you reconcile yo Read More

What if there was a business that could save children’s lives, protect women from rape, improve the environment, and even pay people money to use its product. And, what if that business also made money with two sources of of revenue.

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Filler content refers to basically all kinds of posts that you write and publish just to fill in a gap. Find out whether posting such content every now and then is really a bad strategy! Read More

As you've probably heard, more and more people are shopping on their smartphones and experts are saying that everyone needs to be thinking about mobile. But does that hold true for a really small shop like mine? Read on to find out what our mobile sales looked like for the year compared to prior Read More

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Read More

LinkedIn is pulling the plug on LinkedIn Answers. When the plan was announced, I started looking for alternatives immediately. Of course, there won’t be a service that completely mimics the soon-to-be-withdrawn feature but the following are services that are worthy enough for us to try. Read More