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The Rebecca Black phenomenon of creating a successful career around the accidental popularity of her “bad” Friday music video still amazes me. This is an attempt to get my head around her “success” if you want to call it that. Do you think she is an exception to the rules of success? Read More

Many young entrepreneurs today ban the office. Here are a series of reasons why the traditional office is something that most startups can do without. Read More

Social listening is one of the most important things to do in social media. Without it, you wouldn't know most of what people say about you and your company. Read More

As a freelancer, I’ve signed many contracts that include non-disclosure clauses. While it can help to have the NDA as part of your freelance arrangement, there are times when it the NDA just doesn’t matter, and probably isn’t worth the trouble. Read More

It has been a while since my last detailed post on this blog, I hope you felt the missing of my articles a little :)

I’ve been working on a “super-secret” project that is producing really interesting results, and on which I have focused most of my time recently. Read More

We all make mistakes. It’s simply human to err at times.

Mistakes in your marketing however can not only cost you money, but cost you your rep as well if you aren’t careful.

They do say knowledge is power though, this post is intended to address some of the mistakes you very well “could” be Read More

Google is shifting from displaying keyword focused content to content that fulfills searcher intent. So what does this mean? Read More

When it comes to your content marketing strategy, wearing your heart on your sleeve is a good thing! Read More

There are some things that are beyond your control. You might not get the job or win your true love or make the sale…and it might just have nothing at all to do with you. No use gnawing on the bone – get back out there and try again. Read More

With the 140 character limitation of Twitter, it’s important that we shorten the links we share in order to save space, yet Bit.ly actually does more than just shorten links. Bitly allows you to edit the shortened links you create so that you can customize them and make them more appealing. Read More