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What’s different is that Google shows +1 info in the ad itself now – a subtle influence to click the ad. Google’s VP of Engineering announced that social ads have experienced a 5% to 10% increase in click-through rates. Read More

Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
On Thursday, Facebook announced that Facebook Exchange (FBX) was ou Read More

If you’re like me, you’re getting tired of hearing “content is king” everywhere you go. Ileane Smith, founder of Basic Blog Tips, goes as far as saying that content, in fact, isn’t king:
"For me, what’s more important are the connections and the relationships you can build through your blog. Those Read More

Make sure your offline marketing ties in to what you're doing online on your website, blogs, and social media. Tie in a strategy that works both online and offline. Read More

Search engine optimization, if implemented properly, can do many wonderful things for your business. It can help improve your brand visibility in the search engines and online overall in order to bring more targeted traffic to your site. An increase in visitors to the site will generate more conver Read More

Getting endorsed gives a boost to your business brand, especially if your brand is new. How to get endorsement for a business blog? Read More

Health insurance consumers may have seen Medical Loss Ratio letters in the mail or perhaps even received a rebate check. But what is this medical loss ratio? Read on to find out. Read More

A few days ago, I read an article from a self-proclaimed Social Media Rockstar who was literally bashing Google+. His claim? The platform is fake because only marketers use it. His conclusion? G+ is hopeless, and he prefers losing clients rather than reconsidering his position. Read More

Content development supports your business plan - learn how Star Trek's content development followed the visionary plan of the legendary Gene Roddenberry. Read More

Working from home ain’t always dancing on the roses. You might encounter many issues when it comes to your time usage and productivity. Find out how to fix these common time management issues. Read More