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The average conversion rate for prospect calls is 25%. Should you be tracking calls in your industry vertical? Find out! Read More

If you have followed me for a while, you probably know that Twitter is my favorite social media platform.

Not only do most of my leads come from there. I have also met great people, some of whom are now among my best online friends. Others are treasured peers with whom I have partnered several t Read More

Once again I find it an opportune time to revisit my own take – supported I would add by just about all of the top SEO experts, on Keyword Research – what works and what doesn’t! This excerpt is taken from my new eBook – “Online Marketing Success” that one can find here on amazon.com or amazon.ca! Read More

"How I was hacked . . . and recovered my hacked Skype account from that nasty person posing as me." Find out how "Skype Julie" walked "Video Julie" through the tedious process of wrestling her valuable Skype account out of the clutches of a BitCon thief. Read More

The days of email marketing that used just the first name as a means to personalise the experience are well and truly over. Now personalisation should be more focused on segmented groups so that content and products can be shown to the right people. As Hubspot points out, it doesn’t have to be comp Read More

Even if influencer marketing campaigns look like a good idea at any time, they are particularly powerful if they are used at specific times when your regular marketing campaign could use an additional stream of “stakeholder” voices adding to the brand’s persuasive communication. Read More

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Exactly what is that customer experience that every modern marketer is ta Read More

In this latest #TYBCommunity round-up we include a podcast interview with Tweak Your Biz co-founder, Niall Devitt, new Facebook tools, drive more traffic to your blog, your entrepreneur dream team, best tools for keyword research, responsive websites and Google ranking, retail management system, KP Read More

Red is a powerful color, evoking passion and warnings, excitement and action. But is it a color you would want to identify your business? Would you want your logo in red? Would you want your main website colors to include red? Would you want to brand yourself red? Read More

The October deadline created by Visa and Mastercard is looming for small businesses to accept EMV chip card payments or face fraud liability. But you may not have to navigate these unknown waters alone. First Data has announced an expanded agreement with Sam’s Club to improve its merchant services Read More