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Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their potential customers. They use keyword performance metrics to learn how customers are finding them and attribution modeling to follow customers’ paths to conversions. But tracking what happens befo Read More

Most of us are familiar with Google Chrome as a web browser. But what exactly is a Google Chrome Extension?

Extensions are browser-based programs that do just that — extend the functionality of your browser. Easy to install and easy to use, extensions offer an expansion to standard web use. On Read More

Following GoCentral’s launch in January, GoDaddy (NYSE:GDDY) is now adding more features to the new service that combines a mobile-optimized website builder with an integrated set of marketing and e-commerce tools. Read More

Global Impact and AFS 401(k) Retirement Services today announced a partnership to equip corporations with holistic employee engagement and financial wellness programs. Read More

Domain flipping is the art of buying great domain names and then selling them to those who really want them and who plan to build a company website.

The concept is rather simple. You start by finding a domain name to buy that seems like it will be worth more than you are about to pay. Then, you Read More

20 reasons for bloggers to use Microsoft are explained, and the history of Microsoft is presented. Advantages of using Microsoft OneDrive are offered. Read More

With thousands of different web hosting solutions to choose from, how are you supposed to know which are best and right for you? Take the advice of 81 website owners. Read More

Inquire with a company to talk about their use of social media and you’re directed to the marketing department. But what if you want to talk about social selling? You might stump the receptionist with that one. Read More

With an estimated 100 million small businesses in the world today, competition in the online marketing place will only become more fierce. This means that new, or prospective entrepreneurs must work harder to make their brands stand out in front of a target audience. Read More

All throughout our business career, we’ve been conditioned to believe that “customer is king,” and we need to do whatever it takes to satisfy the customer. Here, a few entrepreneurs are asked, "Should you ever fire a customer?" Read More