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“Why aren't many C-Level executives embracing CRM?” Everyone else in their organization, especially those on the front-line, has either embraced it or is screaming for it. Sales, marketing, and service cannot live without it in most organizations. Read More

Are you tracking what’s happening on your website? If you own a business and you don’t know what’s happening on your website, a big fat shame on you. Read More

What do you do when the vision you had for your business doesn't match the reality? You suddenly realize that your customers are not the ones you’ve been targeting or you find that your targeted market is pulling your business in a direction you had never planned to go? How hard should you push to Read More

Over the past couple of years I have learned that making money from affiliate marketing is not easy.While the theory is pretty simple — refer traffic to a product or product(s) in return for a commission — the practicalities are far more involved.
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We’ve all heard the phrase cash is king and know how important a small business’ cash flow is to its success. We know that we want to get customers to pay upfront when possible, collect receivables quickly, and stretch payables as long as we can. But our customers know the same and their payables a Read More

Here are four commonly used spreadsheet models (and links to downloadable templates) that many small businesses employ on a day-to-day basis. Read More

If you're starting a PPC campaign, you won't get far if your website isn't optimized for search results. Try these 4 tips to keep Google happy. Read More

The interwebz are panicking about rumored Instagram account deletions. The real culprit? Instagram says it's a temporary glitch. Read More

Great brands are promises, improve perceived quality and command price premiums. Here are some branding tips you can learn from Jon Stewart and The Daily Show. Read More

College graduates are being told to focus on doing what they like the most. What if that makes them unemployable? It’s graduation season, and honored guests clutching honorary degrees are speechifying at commencements all around the country. In a recent story on National Public Radio, quotes from c Read More