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Often, people are not being intentionally difficult; they simply may not understand what you expect of them. Far too many managers fail to communicate clearly or at all and are then surprised when desired results aren’t delivered. Read More

In both personal and professional environments, a misspoken word can create tension or break up a relationship in a matter of seconds. Worse, occasionally these communication blips occur without the speaker even realizing what he said was offensive.

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For most businesses, social media marketing is something that shouldn’t be ignored. Depending on your audience, there’s generally a social media platform that actively engages with them, and offers a channel for you to engage with them, too. While finding a platform is only half the battle in conne Read More

Reading something online is much different from reading it in print. For instance, the screen often causes concentration issues, especially if there are bright images, flashing banners, and other distractions on the web page. Here are fifteen best practices to ensure your content will do its job. Read More

These days consumers are getting smarter. They don’t want to be sold to directly, they want to be shown how a particular product can solve their problem. ‘Shown’ is a key word here. They want visuals on how the product can work and they prefer not to have to think about it. Because of this, just po Read More

One way to predict the future of the market for mortgages, and certainly the value of mortgages, is by watching where home sales are increasing and increasing in value. But that can also be predicted by watching where new businesses are having the most success, because that’s where up-and-coming e Read More

As a small business owner, you’re faced with dozens of difficult decisions on a daily basis. Some of those decisions require expensive legal counseling for simple questions. Here is the more frugal way to get those answers...

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Great social content shapes how prospective customers perceive your business’s brand and starts building loyalty long before these folks ever make a purchase. But if your content is getting buried under poolside selfies and trending new stories, you're effectively flushing all those social media ma Read More

SEO and content marketing are becoming more aligned every day. Search engines are increasingly focused on the same user engagement signals content marketers track, and content marketers urgently want the free traffic SEO can bring. Read More

Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their latest post has been retweeted. But this information is just the end result for their digital marketin Read More