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The fact is that there is no such career as “writer”. There are dozens of writing careers, and so many opportunities for someone who loves to play with words and sculpt ideas. Keep in mind that most of these careers can be played out as employees for large corporations, governments and other organi Read More

A new study by European researchers questions the reliability of the method used by Google to charge advertisers for YouTube ads. In their study, the researchers claim that Google charges advertisers for YouTube views even when YouTube’s systems flag a view as coming from a robot rather than a huma Read More

In the excitement of becoming self-employed, it’s easy to overlook some of the most important areas of your finances. However, if you want to be successful, you need to make sure you are ready for what comes your way–for both your business and personal finances. Read More

Once an entrepreneur, always an entrepreneur. Although many won’t admit it, true entrepreneurs can’t wait to exit their current startup, and build a new and better one with their next great idea. In addition, current investors want to see every startup go public or be acquired, as an exit event, so Read More

What if you can get intimate with your customers right on your website? What if your customers could get intimate with you on your website as they do when they walk into a grocery store or hardware store or hair salon? Read More

Spying on the competition is so easy these days, since content marketing is done in the open eye and searchable in any browser. Here are some tips on how to do it well (spying, not content marketing). Read More

So much goes on in the blogosphere - how do you stay updated?

While there’s no dearth of quality content in the online marketing space - we decided to compile a top 125 list, thus making sure we have included all of our favorite marketing articles.

So, without further delay - here’s the best Read More

Once a brand achieves success in its domestic market, top management usually explores opportunities to market the brand internationally. Multi-national companies continuously investigate new opportunities to grow their market share by entering emerging markets Read More

If you have a website for your business it is more important than ever to understand how search engines work so you can improve your online visibility and, just as importantly, avoid being penalized for breaking Google’s webmaster guidelines.

To the uninitiated Google can seem to move in strange Read More

Catastrophic health insurance coverage offers financial protection against huge prescription drug costs (usually not covered by Canadian healthcare plans)! Read More