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Like choosing a suit, you have options when building a website. Do you go custom-tailored or off-the-rack? This is your guide to making that decision. Read More

Content marketing has become a very effective way to reach new audience and interest them in your website. Here are the top 10 tips to do content marketing right. Read More

If you’re wondering who’s been the among the best online marketers, look no further than Taco Bell. The fast food chain has created a unique personality of itself through various Web platforms. You can learn a great deal about marketing your business from Taco Bell. Here is a look at what the brand Read More

There is a thin line between success and failure in startup businesses and it is in form of efforts you put to it. At the end of the day everyone wants to be successful but the input you dedicate to your new business is in direct proportions to how far you go in terms of success. Read More

Marketing communications is the second favourite thing that marketers love doing – be it publicity or any form of ‘spreading the word’. It is almost important as achieving customers' service expectations. Here are some thoughts on marketing a small tourism destination. Read More

If you want to distinguish yourself with a book, just make sure it will fit your personality and your marketing style, and I don’t think you can lose. Read More

3000-word thought leadership article on everything you wanted to know about NoFollow and why you really don't want to know anything about NoFollow. Read More

Farnoosh Torabi has established herself as one of the prominent personal finance gurus out there. You’ve probably seen her on tv on popular shows like the Today Show, MSNBC, CNN, Larry King Live, Dr. Oz, The View etc… Read More

Restaurants are stimulating environments by design. How can advertisers ever hope to capture the attention of diners in such an already-crowded environment? Read More

What it takes for a blog post to go viral on BuzzFeed and similar sites. Some highlights...

- Titles written for humans
- List posts are good
- Questions are good
- Newsworthy is good
- Iconoclastic is good
- Sex doesn't sell Read More