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Fascinating post that examines marketing as content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee testimonials, customer testimonials, videos from conferences, CEO blogs, tweets, updates and check-ins. Read More

There often seems to be some leader or someone who has to approve of marketing who is usually fairly conservative and maybe resistant to try anything that might make someone laugh or might make someone think about something. But entertainment can be a very very powerful way to engage people, it’s a Read More

Pinterest has grown tremendously in the last few years and have become one of the best marketing platform for millions of businesses across the globe, so, if you are not using Pinterest yet, you should consider it right way. Read More

As a freelancer and business owner, I don’t get paid if I’m not working. I’ve had great work-ethic instilled in me, and I’ve been known to work seven days a week all day long. I bet you can relate… So what happens when we hit a wall or just get tired of working all the time? When our spouses or chi Read More

Adding video to your blog, your online store, your marketing emails, your social media campaigns has just become quicker and easier than adding images. That is a watershed that will vastly change the nature of marketing over the next couple years. Read More

Looking for a good video production service? Here's a service from Tawki - it's like stock photos but in video. I'm not exactly sure if this will serve it's purpose but we'll see. Read More

You may be tracking campaign or program data, but when it comes to boosting marketing efficacy, you have to look at the big picture. Start with these 5 metrics. Read More

A few months ago, I went to a friend’s blog to search for a great post he had written and I had previously left a comment on. I wanted to add a link to his article in a new blog post I was working on because I knew that the information in his post would be valuable to my blog readers. It’s also a g Read More

Adding video production to your social media tool box is essential today for both business and pleasure. According to the web tracking-and-measurement firm ComScore, 89 million people in the United States are going to watch 1.2 billion online videos today. Read More

Analysing your account or your competitors Twitter account can identify key areas which effect the number of followers, your engagement and the success you have on Twitter. Read More