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The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real life example of why it pays off to meticulously analyze your paid search data. Read More

Finding good sources for online content is extremely important for small businesses who use content marketing to help drive sales. Source great content on Topix.com. Read More

Many of us don’t realize that we’re sacrificing retirement. Indeed, we are often unaware that some of the choices we make now can have far-reaching consequences that can put retirement at risk. Read More

But you don't have to suck. The challenge is to serve, solve and delight from a place of genuine personal interest without relying on the experience as a tool for personal validation. Read More

A nice overview of how important it is to be found on the Web if you are targeting Generation Y. FTA: "If a good choice was not found on their Internet search, they may never find out about it." Read More

Teleworking can save employers money and increase worker retention. Remote-access software maker Citrix Online's President Brett Caine offers advice on how to set up and manage it. Read More

The suspicion that site speed might be a ranking factor for Google was just a suspicion; that is, until April of last year. Google plainly stated site speed as a factor in SERP (Search Engine Results Page) ranking. What does this mean? Website performance monitoring needs to become part of your SEO Read More

LinkedIn, the social network for professionals, has just announced that they have reached 100 million members. LinkedIn is signing up 1 million users weekly. Read More

How can you animate your blog? With animals, of course. This may or may not be an approach you want to follow; it is one of many ways to add a little colour to your blog. Read More

The data mining of social media activity is now commonplace in business intelligence circles. Over the course of the last 18 months, this stream of BI has experienced a startling rate of growth and reached lofty levels of sophistication. Read More