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Are your current accounts close together or spread out? Think about geography. What’s in the neighborhood? Look for at least 20 people in a location, for example look at the number of cars in the parking lot. Read More

So rather than thinking of social media as another channel for your hammer to pound messages into minds, think of it as a tremendous opportunity to pierce the tissue of demographics, personas, and other crude generalizations that hide your customers from you, and actually build relationships with y Read More

With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design. Read More

While it's always a good time to start an online business, the least expensive time to do so is on Cyber Monday and this year is no exception. Read More

Many cities have weekend open-air markets at which people can sell all sorts of goods. If you have a product that you make and sell that is conducive to one of these markets, it can be a great opportunity not only to sell some products, but to attract new customers who might buy your product later. Read More

Recently my buddy Andrew Youderian announced that he's selling his successful dropshipped online store, TrollingMotors.net. Let's see how his store compares to mine Read More

If you become tagged as a “politicized” member of a community (because you don’t take time to listen), it can hurt your influence and be a road block to win the trust and confidence of the very people you are trying to reach. Read More

For business owners, however, paying attention to the research on various workplace issues can make a big difference in the daily output of each worker, not to mention overall morale. Whether you’re boss or employee, here are a few major adjustments that can make a big difference. Read More

Have you ever felt lost about how to structure a good blog post for your business blog? People not only struggle with “what to write about” on their blog, but “how to structure the blog post.” Read More

It’s been interesting to see the rise of social media companies as they go from fun ways to keep in tough with your loved ones to serious business ventures. LinkedIn and Facebook are now publicly traded companies. The next Big Thing in social media investing is, of course, Twitter. Read More