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When, in 1970, the INSANE writers at Monty Python decided to do a skit based on the "meat-like" product SPAM, the folks at Hormel Corp. were appalled!

Little could they have known the incredible BOOST it would give to their product Read More

Nothing, NOTHING Will Attract Customers or Instill Love of Brand More Than One of These! Yup, it's a company's very own theme-park.

Come visit HersheyPark, the ultimate model of theme-park advertising and marketing and jump on the POV roller-coaster ride too Read More

Does a 17th century French philosopher, mathematician, physicist, and writer have something to say to 21st century sales reps about “push” and “pull” and their relative effectiveness in getting commitment?

“We never understand a thing so well, and make it our own, as when we have discovered it for ourselves.” — Rene Descarte Read More

OK. I'll admit it. I'm a huge Star Trek fan, particularly of the vintage 1960's series. And with the growing popularity of a recently launched Star Trek fan site which ranked pretty high on Yahoo! "trending" for Web search earlier last week, I decided to combine my love of pop culture references and online business advice once again. I hope the post is not just entertaining but also informative because it deals with a lot of pretty simple ideas about online marketing I've picked up over the last few years. Enjoy! Read More

If your product is awesome enough, price shouldn't matter. Check out this small business news applicable to just about everyone. The incredible tree house built by a Swedish architectural firm profiled in this Fast Company article goes for $575 per night. Why? The pictures and description speak for themselves. How many other similar experiences like this are there out there? Does Holiday Inn offer comparable accommodations? Certainly not. So the price of a stay at a traditional hotel compared to one in this incredible tree house is really unimportant. Can your products and services make your competitors unimportant? They can if they're incredible. Read More

As a sales professional you need to nurture and manage leads to ensure profitable and timely conversion. Here are 5 tips from a market leader that will pay dividends if you put them into practice consistently. Read More

These days, many people have started a blog for hobby or business. The trouble is, with so much competition out there, your blog really has to stand out from the crowd. In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. In short, in order to have any impact whatsoever, good is just not good enough. Your blog has to be excellent Read More

Ignoring social media can present far greater costs than learning to use it wisely. Social media should be a vital part of any marketing strategy — be it on or offline. When employed properly, the results can be significant — and that’s a fact you can take to the bank. Read More

Romance is a number one selling genre for a reason - and that reason isn't Fabio.  Romance taps into human emotions and new product developer Kimber Chin, Founder of Business Romance, uses her career as a romance writer to help clients successfully launch winning products to eager new audiences Read More

According to the best research I can find, roughly 2/3 of CRM implementations fail. How can this be? After so many years why haven’t sales leaders and CRM vendors figured this out Read More