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This week we'll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position Editoras uniquely as an innovative and emotive brand. In this campaign QR codes are c Read More

Let's face it: professionals hate selling. Consultants hate selling. Architects and surveyors hate selling. Accountants hate selling. And lawyers: lawyers really hate selling. And we don't just hate the act of selling. Many of us hate the entire concept of selling. We feel it's beneath us. It's demeaning. We're experts in our field — we Read More

These are but 4 of the reasons that now is a good time to start a business. Read More

Are you performing at such a level that you would be okay with your career performance if today was your last work day? This article asks important questions about where you're at and where you're going, check it out. Read More

Aaahh the Spend It part of the budget. I personally love this part, and who doesn't? To be able to buy those luxury or "big ticket" items, you first need to go through the Save It stage. Read More

From Cisco Systems, here are 10 tips for making your business more efficient. No matter how large or small your business, making it operate efficiently can be critical especially in a tough economy. In fact, according to the post, companies that fail to improve on efficiency will sooner or later find themselves out of business entirely. Read More

Small and medium-sized enterprise may be key players in emerging markets as they are in more developed nations. This post from the Vital Wave Consulting blog suggests Chinese-run banks are increasing lending to SME's following a global trend. In many diverse regions in the developing world these companies may employ up to one third of the total w Read More

Robert Miller, a financial journalist with the UK's Daily Telegraph gives tips for small and medium-sized enterprises in an economic downturn. The suggestions including meeting with key staff to determine operational efficiency and reaching out to chambers and other business organizations for help. The suggestions are probably important to consid Read More

Is the recovery here? Is recovery possible? What can be done to avoid this ever happening again? Read this post for some answers. Read More

If you own or operate a brand, whether it is a big company, a small business, or just your name, email newsletters have become a popular way of adding value for your clients, customers, or friends. Read More