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Content marketing is the new strategy for SEO, and for building a trust relationship with your audience. While a blog can be foundational for any marketing plan, they aren’t for everyone. The good news for non-bloggers is that content marketing is still possible. We have 10 great ways that prove it Read More

If someone wants to do something for you that’s better than you doing it yourself, why not let them? It has been impossible to ignore the controversy, in recent years, surrounding the outsourcing of jobs from the United States to other countries. Unemployment rates, sweatshops, the rich getting ric Read More

If you operate a small IT service business whether as a sole owner/operator or with several employees, you're probably familiar with national contracting companies and platforms and may have even done contract work for some of these companies either as the majority of your business or during slow t Read More

If you operate an eCommerce business you may see considerable increases in sales over the next several weeks as the holiday shopping season commences. In fact, projections suggest eCommerce sites may see an incredible 14 percent rise in the coming weeks as shoppers move online to meet their holiday Read More

Erica Douglass started a business online and sold that business at age 26 for $1.1 million, but her advice can apply to any entrepreneur no matter what kind of business you may operate. Erica argues that if you start a business just to make a few extra bucks a month, you are probably destined to fa Read More

The discussion about social media versus your business Website and what part each plays in your online branding and marketing efforts seems a never ending one. But online marketing consultant Matt McGee maintains that in this eternal debate, online business owners should always remember that their Read More

When you think of creativity, you might think of excelling in the arts or something that it is inborn. But neither of these tell the whole story when it comes to being creative. Read More

There is no denying that video is a powerful tool. According to Forrester Research, 1 minute of video is worth 1.8m words. Video provides a multi-sensory experience - an audio, visual and emotional experience all in one. Read More

As a company founder, you want to maximize the valuation of your technology company in an exit sale. You need to - and can - plan for this years in advance. This interview looks at some of those planning issues. Read More

Small business owners need more than great skills to be successful. They need the proper strategy.You may know how to use Facebook and other social media correctly, how to set up a blog, and how to create a newsletter, explains Jim Connelly. But unless you have a strategy for combining all these el Read More