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Checklists are an online marketer’s best friend. By creating a set of rules to help you focus, a good checklist can allow you to write more creatively, faster and with less editing.

And today, I’m pleased to share my personal blogging checklist with you. This 26-point set of marketing guidelines Read More

Achieving a good balance between work and home life is extremely important. Here is a list of 6 secrets to achieving a good work-life balance. Read More

Business planning – urgh! It’s a tedious exercise that most of us would rather tackle once a year or put off until we’re sat in front of a lender asking for financing only to find out they need solid justification in writing. But business planning shouldn’t be avoided and is certainly shouldn’t be Read More

There is emotional and economic cost to ending your relationship with a key employee who has gone as far as he can go, but it is nothing compared to the cost of hobbling your company. No employee has the right to tell you that you can only go this far, and no further. Whether it’s by word or action Read More

With the uptick in the economy, as an active startup mentor, I’m seeing a new surge of entrepreneurs and startups, with the commensurate scramble for funding. There just aren’t enough Angel investors and VCs to go around. Thus I’m getting more questions on new mechanisms, like crowd funding, or goi Read More

Coca-Cola is one of the most recognized brands in the world.
Originating in 1886, Coca-Cola has since gone beyond defining American culture and is produced and bottled locally in almost every country.
How did the company become so popular? Read More

What's holding you back from blogging for your business? From the small business owner skeptic to the time-strapped CEO, these are a few of the most common business blogging barriers and how to overcome them. Read More

Have you seen what she said on Twitter? OMG, have you seen what he said on Linkedin that disparaged our channel partner? Really? Every day, we read about social media posting faux pas committed in the name of ‘openness’ and ‘transparency’ and ‘authenticity’ but in reality damaging the brand of thei Read More

What makes Pinterest so fun and interesting is its function to create different boards that are in essence photo albums that allow you to separate your images by category. This is also great because this allows you to connect with your audience without pushing your product down their throats. Read More

As Joe Pulizzi recently noted, “Great content marketers do two things differently than the rest: They document their content marketing strategy in some way, and they review and consistently refer to the plan on a regular basis.” Read More