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To create a compelling brand, you have to capture more than just the market share, you capture mindshare – minds, hearts, soul and the trust of your customers. Read More

If you’re not using technology to run your business, you’re missing out on sales, profits and customers. A survey last month by Yodle discovered that shockingly few small business owners are taking advantage of all the technology that’s out there to help them. Read More

Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide. Read More

This is my first ever guest post! I was indeed delighted when Adrienne asked me to be her guest for this month because she inspires me so much, and I had no doubt in my mind that her blog was the perfect place to start my guest blogging journey. Read More

If you want to use simplicity to grow your business, you need to remove complexity. This means decisions have to be made. They do not have to be complicated or take a lot of time. The decisions have to do with the process of elimination. Read More

Google is all over that. They watch for changes on a site right after a rankings drop that indicate the company has a “every day I’m hustlin” SEO approach. When G finds this to be the case, I’ll bet you can guess what they do about it.
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When you think of creating online content, what flashes immediately into mind? Most likely, “blog posts”. But did you know there are at least 30 types of content you can publish online? Read More

Public speaking is an effective way to boost your professional development, but what if you have stage fright? These 5 tips can help you overcome your fear. Read More

Serving your customer does not end after closing the deal. Neglect is one reason why sales leads leave your business. How do you make sure that they don't? Read More

Jeff Bezos, the founder and chief executive of Amazon.com (AMZN), now owns the Washington Post. Many observers are pontificating about whether Bezos intends to influence the paper’s editorial positions. Much more relevant to those of us in business is his apparent interest in bringing Amazon’s high Read More