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Most business owners realize that the marketing slogans, logos, and other trademarks and service marks used by their company are extremely valuable commodities. The amount of time, effort, and dollars that go into establishing these things can add up quickly and pay off huge with a brand that reach Read More

If you're considering a new business credit card (or you're having trouble with your current card), here are 3 business card "gotchas" to be aware of and -- ultimately -- avoid. Read More

I really did enjoyed myself over the weekend because apart from the gifts and fun I had at my party, I also did change something on my blog. Can you tell what I changed? Ahah… Yes! You’re right, I changed … Continue reading → Read More

Many executives and business owners choose to sweep issues under the rug until they become crises. If you manage an issue, however, it won't create job losses or stock drops. PR expert Gini Dietrich on the best way businesses can avoid a "PR crisis" in the first place. Read More

What's your business' story? Uncovering it can help you become more personal in the eyes of your customers, and can go a long way toward building trust with them. Read More

In small business hiring, we tend to hire based on qualifications and dismiss candidates that don't fit in that criteria. We could be overlooking great candidates! Read More

Did your website get hurt by Google’s Penguin 2.0 update? Are you afraid your organic traffic has been sliced into a fraction of what it once was?

Fear not (for now) – This post will give you some insight and ideas to prevent and remediate the dreaded “Google slap”.

What is this Penguin thing Read More

Many entrepreneurs actually refuse to do financial projections beyond the first year, insisting that no one can predict the future. They need to realize that investors ask for projections, not merely as predictions, but more as commitments from the founder and his team. If you are not willing to co Read More

Are you getting tired of posting to your blog or touting articles to your friends on social media?

After you do anything long enough, you'll become too familiar with your work and start to develop bad habits. If you've been blogging for awhile, for example, you might find yourself looking to cut Read More

Tweet Tweet...This post is by Brett Jarman. When a small child is in pain, emotional or physical, we can often relieve it with a simple distraction: a song, a piece of ... Read More