The PR Verdict: “F” (Full Fiasco) for Abercrombie & Fitch. When a public company hits the headlines, the PR needs to move fast. What happened here?
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Denissemarie voted on the following stories on BizSugar
Abercrombie & Fitch Caught With Their PR Pants Down
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4540 days ago
Made Hot by: Chaos on June 22, 2012 4:56 am
WHO Dares To Take On Big Tobacco
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4541 days ago
The PR Verdict: “A” (Gold Star!) for WHO and its very public and unapologetic fight with Big Tobacco. To have had this approved by the powers that be is extraordinary. To have heard nothing from Big Tobacco warning about Big Brother bureaucracies shows that this might be working.
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Should John Edwards's Mistress Tell All?
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4545 days ago
The PR Verdict: “D” (It's a Dud) for Rielle Hunter and her forlorn stab at publicity. Hasn't her moment passed?
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You vs. IRS: Wife pays for husband’s failure
Posted by denissemarie under FinanceFrom http://abookkeeperscorner.com 4545 days ago
J was married to H, a business owner whose firm did not remit its payroll taxes. When the firm was liquidated, H was held personally responsible for the taxes. H subsequently converted a non-profit that he operated into a for-profit and made J sole owner.
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Burger King's Big Fat Risk
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4545 days ago
The PR Verdict: “D” (It's a Dud) for Burger King. New launches like this undermine claims that the industry is dedicated to helping solve the national obesity problem. Why not at least come out with a new smoothie at the same time?
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Better Damage Control for Bryson?
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4546 days ago
The PR Verdict: “C” (Distinctly OK) for the PR handling of Bryson’s car accident. A clear and straightforward approach efficiently done. We're withholding a top grade as one crucial element was missing...
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Vogue's Syrian Faux Pas
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4547 days ago
The PR Verdict: “A” (Gold Star!) for Anna Wintour and Vogue, who turned the page on their faux pas. As the situation in Syria worsens, this was not going to go away.
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Wall Street Journal's Cowardly Response
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4548 days ago
The PR Verdict: “D” (It's a Dud) for the Wall Street Journal. This was one instance where the WSJ might have tried a little harder. If the State Department can sound annoyed, why can’t the WSJ?
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PETA's Naked Agenda
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4551 days ago
The PR Verdict: “C” (Distinctly OK) for PETA and its promo porn. While it may grab the headlines on day one, it raises potential problems that go beyond splash coverage.
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Coke: Don't Sugar-coat the Issue
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4552 days ago
The PR Verdict: “F” (Full Fiasco) for Coca-Cola. Claiming you're as concerned about diabetes and obesity as the next person while advocating the sale of jumbo sodas is a hard sell. Why resist the flow toward health for consumers?
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