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The PR Verdict: “B” (Good Show) for IKEA and a brand remaining true to its liberal streak, but beware of starting something that could become a cultural flashpoint.
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The PR Verdict: B (Good Show) for Arnold Schwarzenegger. The grade is based not on character but for his handling of the media and for canny self-promotion via contrition.
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The PR Verdict: “D” (PR Problematic) for the Obama administration in its handling of this issue. What happened, and more importantly, who has the responsibility to explain?
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The PR Verdict: “D” (PR problematic) for Netanyahu’s use of simple props. Rather than illustrating a point unequivocally, confusion increased.
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THE PRV AWARD FOR BRAND CONSISTENCY: Samuel L. Jackson for his “Wake the F*ck Up” political bedtime story. The actor, so well known for his expletive-laced lines in films and real life that he’s usually called “Samuel Motherf*ckin’ Jackson,” cuts through indistinct attack ads with a punchy pro-Oba Read More

The PR Verdict: “F” (Full Fiasco) for yet another loony Ahmadinejad appearance at the UN, buttressed by a thorough PR blitz that guaranteed coverage while doing nothing to enhance credibility.
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The PR Verdict: A (PR Perfect) for Lady Gaga. Whether her weight gain was intentional or accidental, and is temporary or permanent, she has found another way to forge a deep connection with her legion of fans and make a bold PR statement.
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The PR Verdict: “A” (PR Perfect) for the State Dept. for its unusually aggressive language. CNN is facing full PR heat.
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The PR Verdict: “F” (Full Fiasco) for Escobar and the Toronto Blue Jays for this tepid response. In what world is an anti-gay - or even emasculating - slur acceptable?
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A report card wrap-up of this week's PR winners and losers. This week: Three mothers–one venerable, one vulnerable, and one insulted and avenged in a fashion smackdown. A typical week in the world of PR… Read More