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The PR Verdict: ”A” (PR Perfect) for Judy Smith. Not only has she packaged herself as the PR Ms. Fix-It, she has also wrapped a methodology around the cure.
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Our report card wrap-up of this week's PR and media winners and losers. PR WINNER OF THE WEEK: ”A” (GOLD STAR!) TO: Read More

The PR Verdict: "B" (Good Show) for Sesame Street. By maintaining an impartial tone - even to one of their own - their image stays professional, businesslike, and neutral to all who might help or harm.
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The PR Verdict: “F” (Full Fiasco) to the BBC, which demonstrated the thinking that got its news department into hot water.
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The PR Verdict: "B” for Paula Bradwell and her PR strategy. She has morphed from the “other woman” to the “invisible woman.”
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The PR Verdict: “C” (Distinctly OK) for Speaker Boehner, who has now given himself some negotiating room. He might have been better off saying nothing on the big night.
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While there may be an easier way to make a living than jumping out of planes and wearing tailored suits, this was a conversation better reserved for the therapist. Read More

The PR Verdict: "C" (Distinctly OK) for Diane Sawyer. One (or two) bad nights do not a long, illustrious career unmake. However...
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Bettina Wulff may not be a name known to most Americans, but her claim to fame is that she was the former First Lady of Germany. Her husband, the former German President, Christian Wulff, resigned in early 2012 amidst a scandal involving personal favors from wealthy friends. Read More

The PR Verdict: “C” (Distinctly OK ) for both political parties and their star endorsers. What we really needed was a surprise.
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