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The PR Verdict: “B” (Good Show) for Goldman Sachs’s softly-softly response in advance of publication.
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THE “THERE’S NO ‘THERE’ THERE” PR AWARD: The undisputed winner this week is fashion house Chanel, which has enlisted Brad Pitt for its new advertising campaign for its venerable fragrance, Chanel No.5. According to the PR blurb, the 30-second ad is meant to re-energize the 91-year-old brand with a Read More

The PR Verdict: “F” (Full Fiasco) for Lance Armstrong; with each sponsor falling away, the USADA report gains credibility. Is there a Plan B?
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THE PR VERDICT: “C” (Distinctly OK) for UNHCR. Celebrity coverage is the stepping-stone for more serious follow up, but is Angelina Jolie the right celebrity?
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PR WINNER OF THE WEEK: “A” (PR Perfect) to Joe Biden. Now this was a debate! If Obama had previously brought a knife to a gun fight, Biden brought a cannon. Read More

The PR Verdict: "B” (Good Show) to Michelle Obama and “C” (Distinctly OK) to Ann Romney. Michelle has the edge in appealing to a wider audience.
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The PR Verdict: "A" (PR Perfect) for Good Morning America. By focusing on what seems to be an organic friendship among hosts and extending it to the public, they have won ratings without sensationalism and created an atmosphere of tolerance.
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The PR Verdict: “C” (Distinctly OK) for Ina Drew and her PR strategy. Just one on-the-record quote might have changed the article’s tone.
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The PR Verdict: "D" (PR Problematic) for David Axelrod's demonstration of petulance and personal attack on his client's adversary.
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Big Bird was invited to appear on Saturday Night Live, Good Morning America, The Today Show, Late Night with Jimmy Fallon, and Piers Morgan Tonight. Sometimes it really is better to be talked about than not. Read More