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THE PR VERDICT: "D" (PR Problematic) for David Cameron. Be wary of creating expectations that you may not want to meet.
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Much ado about nothing, and Beyoncé, whose megafame invites examination of her every move, would be wise to remain silent and keep them guessing. Read More

THE PR VERDICT: “B” (Good Show) for Weinstein. Even the best dancers misstep occasionally; correct the mistake, and keep going.
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It’s a long way from Las Vegas to Afghanistan. That’s the distance Prince Harry has come from the mortifying nude photos that made headlines a few months ago to the somber, candid interviews he did this week as the prince’s tour of duty in Afghanistan came to a close. Read More

THE PR VERDICT: “D” (PR Problematic) for Snoop Lion, né Dogg. His metamorphosis into Snoop Lion needs a more radical script.
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The teenaged Pakistani activist who defied the Taliban and agitated for education for young girls like herself was shot in the head last October. Read More

THE PR VERDICT: "D" (PR Problematic) for the 112th US Congress. Cockroaches everywhere are celebrating their boost up the ladder of the loathed.
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THE PR VERDICT: "A" (PR Perfect) for Tommaso De Benedetti. Anything can be true at any given time, provided the brand is credible and no details are given.
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THE PR VERDICT: “D” (PR Problematic) for Gerard Depardieu and his partnership with Presiden Putin. The actor might want to read the fine print.
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This week, we've been looking back over some of the more challenging moments in public relations, yet they seem simple in comparison to the PR assignments for 2013. We invite our readers to pitch strategies for the following assignments; any takers?
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