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Have you ever wondered how to get bloggers to write about you, which can help your PR efforts? It can have the same impact, or an even higher impact, as being mentioned in a newspaper article. The important thing is to do it systematically and carefully because approaching a blogger is slightly different than approaching a member of the media. It’s all about strategically approaching bloggers, bu Read More

After the initial panic, I started to frame a cunning plan (a Blackadder fan!) based on the fact that I was selling business to business.

Identified what I needed to know a.k.a. does this business idea have any merit!

* Was there are market?
* What was that market willing to pay?
* What were the barriers to entry?
* What were my competition doing…
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How She Reinvent Herself and Made More Money Read More

You can get people to visit your website by using these amazingly simple & cheap techniques. Take advantage of any or all of these marketing strategies, you are bound to benefit too. It also saves your marketing money & start up costs! Read More

Pete Cashmore at Mashable shares these three examples of viral video marketing for business from Volkswagen's "Fun Theory" campaign. It's not hard to imagine, after watching, how you might be able to develop a similar campaign for your own small business though perhaps a bit less grandiose. Cashmore points out the beauty of the campaign is that the wildly viral subject matter carries the subtly p Read More

When choosing productivity software for your small business, don't automatically assume Microsoft Office is the best solution. In this article from Caroline Waxler at technology.inc.com, we are not only introduced to some alternatives but also get some perspective on how to choose the right software for our small business. There are many choices out there and productivity is too important not to Read More

This article covers 8 iPhone apps for 2009. Evernote, which has been generating a great deal of interest, is one of them. Tweetie 2 is another app. Some of the others may surprise you... Read More

This article shows how as a microcosm of life itself, success stories in sports can have messages for success in business. From the "Miracle on Ice" to the worst-to-first '69 Mets, to Villanova slaying Goliath in the '85 NCAA Finals to the 2003 Marlins winning it all with baseball's smallest payroll...

If you're looking for sound business advice, skip Cavuto and CNBC. Tune into ESPN. And check Read More

Manage like a woman with a female management style and learn how to be the boss wthout being mean. Read More

grab attention, demand response and be memorable. Read More