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I have posted this file to our Sociable! FaceBook page but have yet to post it for non-members in my podcast feed for iTunes until today. This is a free audio preview of Chapter 1 of "Sociable! How Social Media is Turning Sales and Marketing Upside-down." Read More

Mack Collier suggests five ways your small business can use online video in this post from Search Engine Guide. Of course, lower technology costs combined with the novelty and popularity of video online make this an important tool for small business not to be overlooked. Of course, a bit of brainstorming may reveal some uses beyond Collier's initial recommendations but all small business people s Read More

The Webinar Marketing Pro shows you 7 steps to help small business profit from Webinars without a huge upfront investment. Of course, Webinars are only one of the many emerging kinds of new technology available to small business on the Web, but you may be surprised at the opportunities they offer. This post presumes you know something about Webinars (what they are at least?) and then takes a deta Read More

Although the phrase working capital is common in business and finance circles, it is often very misunderstood.  Is it good to have a high or low balance of working capital? In most cases, this articles points out that less is more! Read More

Comprehensive guide for how to market a business on Twitter effectively. What to do, what not to do, and how to use Twitter to increase your bottom line. Read More

Is it worth spending time to follow Internet marketing news? Of course. Pay attention to the Internet marketing industry news that can help you identify an emerging trend or a dying current practice. There's nothing worse than wasting time on something that could have been avoided with a little industry due diligence. Read More

Here are 10 trends that are going to be big on the Internet in 2010 as predicted by Pete Cashmore. Although it is close to impossible for your small business to be riding each of the waves, it is important to see how you can align your business to at least capture the benefits that one of these trends might bring. Read More

Learning from other other small businesses can spark ideas and opportunities that we can use in the marketing of our brands. This is an interview of a small business owner who started just 3 years and Lisa shares how she has grown her small business. Read More

Starting your own business during a recession may sound risky. This is not the case if you invest your time and money in recession proof businesses. The articles lists some recession proof businesses for those aspiring to start their own business. Read More

With a clearly differentiated communications and small business branding strategy in place, time and money are saved and the business, any size business, stands a far better chance of creating a niche and establishing clear preference among a certain group of customers. Read More