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Last week Google announced another algorithm update, called the “page layout algorithm update”, which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to prov Read More

The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012 (Booz Allen/Buddy Media). Read More

Choosing the right business name is crucial, time spent getting it right at the start will deliver rewards long term. Our guide lists 20 factors to consider. Read More

Numerous businesses can use iPad and OnSpot Social to get more Facebook Likes, Twitter followers, and customer email addresses. Here's how to do it in your store. Read More

The web will look a little darker today as some of the world’s largest tech companies take a stand against SOPA. Last night at midnight, Wikipedia shut down its English-language sites in order to protest plans to police the internet and combat piracy in the U.S., and they aren’t the only ones. Read More

One of my favourite TV cooking shows is River Cottage. In the last episode, Huge came up with a few creative ideas that immediately made me think about content opportunities for B2B companies to better market their products and services: Read More

The Cliff House Hotel, Ardmore explain their Twitter Tactics - how it works well and the power it has, plus they gives some excellent advice on using Twitter Read More

To make progress toward any goal, a series of C words tell us what's necessary to achieve success: clarity, communication, collaboration, consensus and compromise. Read More

I had the pleasure of being interviewed by Tom Shivers a few weeks ago...I’ve been an SEO consultant for 11 years now – yes, I got started in this space a long time ago when Yahoo was the most popular search engine until Google eclipsed them and has remained the dominant player. My philosophy of SE Read More

Most marketers are not in a position to be forking out hundreds of dollars on pay per click campaigns, especially when they are just getting started, and therefore it is important to research the most effective low cost marketing strategies. Read More