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Newsjacking vs evergreen content — which is a better choice for building traffic and engagement? Check out today’s Mojo video for the answer. Read More

Success in today’s rapidly changing and highly competitive business environment requires a total alignment between the needs of each business function and the priorities of all team members. If you see signs of internal misalignment, such as too many meetings, overload of emails, or lack of engagem Read More

Social media is both a gift and a curse, and the only difference is in how you use it. Today I’m highlighting a few of the social media mistakes bloggers, marketers and other solopreneurs are still making, and how to put them right. Read More

Digital marketing is like a plot diagram with an inciting incident, rising action, climax, falling action and resolution; missing any part of the story creates a disjointed tale. Lifecycle Marketing Optimization takes this same concept and applies it to the journey that a customer takes from being Read More

Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from colour alone, careful attention must be paid to the message that each choice is likely to convey to the viewer.

This infographic, created by Towergate Read More

As cyber criminals increasingly target businesses small and large, its clear an opportunity has been created for a totally different group of entrepreneurs. Namely these are people in the cyber security business, and with the increase in cyber attacks it's likely that growth will continue. Read More

To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from the previous year. Not everyone is using the same platforms or using them the same way, so here’s so Read More

In this video, you will learn what hyperlocal marketing is, how it works and how it can help to quickly grow the online presence for your small business. If you are a local business and want to increase your online marketing presence, then hyperlocal marketing is what will get you there. Read More

Barnacle SEO is a local SEO strategy that can have a big impact. for your local search rankings. In this video, we discuss what Barnacle SEO is, how it's used and how you can use it to increase the online presence fr your local business. Read More

Making affiliate sales on social media requires a carefully thought out strategy. People are on social to be social, not to be sold to. But it is possible to make some affiliate sales on social media if you approach it right. Read More