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I want to teach you how to write a roundup post, or as I like to refer to it: “writer’s block post.”

The good news is that it takes little actual writing or creativity to create a roundup post. However, there will be some effort spent editing, emailing, reminding people to respond, and then putt Read More

If you've decided that it’s time to refresh your brand, keep in mind that giving the customers something new does not always mean they'll love it. Rebranding can be powerful but tricky to execute. Here are 5 rebranding failures so that you can gracefully avoid these rebranding pitfalls yourself. Read More

Creating a goal-setting methodology for an entire company doesn’t happen overnight. It can be difficult to know how to set goals that are a stretch, but not completely out of reach. Here's how to get it right. Read More

A successful small business owner requires a particular skill set and disposition. Here is a few winning habits of highly effective small business owners. Read More

What does the future look like for social media?
That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like.
As part of our State of Social Med Read More

It's that time of year; the franchise rankings are out. Franchise Direct is really at the top of the charts when it comes to their deep-date dive of franchises. Check out The Top Global Franchises For 2017. Read More

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? The right answer is that not all of these are worth your att Read More

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving Read More

Content marketing costs 62% less than outbound marketing and generates more leads for your business. Here are my 21 useful content marketing tips for 2017. Read More

The assault on physical currency that began in the 1950s and 1960s with the introduction of credit cards is now a full-scale onslaught against banknotes, as smartphones and other forms of mobile technology increasingly muscle in on the global payment process.

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