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There’s not a one of us who enjoys hearing criticism or complaints about our businesses. Criticism is inevitable, and it’s actually a useful tool if you learn how to handle it effectively. Healthy companies grow and evolve, and customer complaints can actually help you focus your efforts to impro Read More

Customer service has become a major inefficiency in tech. It is time to reverse that trend. Use these four tips to provide an unmatched customer experience. Read More

Every new business owner looks forward to the day when their business becomes self-sustaining, and settles into a long-term growth curve that will assure financial success, as well as a lasting legacy. Unfortunately, in this age of vacillating customer trends and a wealth of new competitors scratch Read More

If you’re not using Instagram Live for your small business yet, you’re missing out! Today, businesses of all sizes recognize the platform’s incredible marketing potential as its newest feature, Instagram Live, takes business communication to the next level. Read More

Could cookie dough dessert franchises be the next big thing? Find out by reading this franchise blog post about a new concept in New York City that's really taking off. Read More

If you write a blog, it’s important to updateit regularly with new and engaging content. Fresh content keeps your readers engaged and highlights your professionalism. It’s also important from an SEO perspective. Read More

No matter what you do for a living, your personal brand is important … and by publishing quality content, you can make it shine. Read More

Friends, we have to talk about your content marketingt: Are people linking to it from their sites and blogs? Are they really linking to it, or just sharing it? Sharing it on social media is nice, but it doesn't guarantee as much traffic to your website, and it isn't nearly as good for your SEO. Link Read More

It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and Read More

If you’re a startup or an established business who hasn’t yet taken your video marketing strategy seriously, now’s the time to start. Tons of businesses recognize that video marketing is no longer nice-to-have but a need-to-have, so chances are that your competition is already in on the game. Read More