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It seems like every day I hear from an aspiring entrepreneur who doesn’t know where to start, or doesn’t have the time or expertise for all the mechanics of starting a business based on their great idea. While I can route them to hundreds of resources on the Internet for individual pieces of this t Read More

Introducing new policies to ensure a safe and productive workplace makes sense on all sides.

Unfortunately, if your employees don’t know about your policies, it won’t do a damn thing to solve your company’s problems. In other words, if your employee handbook doesn’t get read, you’re fresh out of Read More

Too many people are using direct marketing techniques in an inbound marketing environment. The result is often bad sales techniques, damaged reputations and a break down of trust. Read More

Art Silverman had a vendetta against popcorn.

Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. Read More

To be happy, everyone needs to have a goal. If you have a goal, then you have something to aim for. Goals give you a mental image of a better future. With a goal, you have hope, desire, ambition, motivation and enthusiasm. Read More

Deciding to incorporate your ecommerce business could be the smartest business move you make all year. Here's how to start. Read More

Subaru found a “blue ocean” by appealing to dog lovers. Here’s what we can learn from them in serving our own audiences through targeted content marketing. Read More

Technology is changing all the time, and each new advance promises to revolutionize business and marketing. But what will, and how can you take advantage of it? Read More

Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. Here are 3 common myths about starting a business - and why they're wrong. Read More

How many times have you seen corporate goals or objectives rolled out to an organisation in a company-wide meeting?

At first, the employees are all fired up, they clap exuberantly, and then they forget about them within 24 hours!

In another situation, the goals are presented in a vaguely word Read More