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Strong brand positioning involves reviewing a combination of internal and external factors.

Part of branding is self-reflective—recognizing and articulating your special strengths and unique capabilities. Uncovering the benefits of your product or service that really matter.
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Customer service is one of the key linchpins of small business success. Do it poorly and you’ll drive your customers away, do it well and it can pay off in ways you never expected. Here's how you can improve your customer service. Read More

Should you be using Facebook Live for your business? Is it worth your time and effort? According to Facebook, videos (live and otherwise) are viewed more than four billion times per day. And with Facebook giving priority to live videos in the news feed, you certainly may want to consider this servi Read More

Here are easy but powerful tricks that you can implement to help promote your expert roundup post, many from the experts themselves! Read More

As a marketer, you know that the concept of useful marketing is still about connecting people with a brand in the hope that they will buy something.

Have a look at these 18 useful tips for smarter marketing. Read More

It's already time for the second installment of 'Content Champion Curated', our weekly peep between the net curtains at the noisiest neighbours on content marketing street. Yes indeed.

With all these roundups, the inclusion process is simple: whatever catches my eye every week gets shared (even Read More

For companies focused on aesthetics and creating something beautiful, there’s a time where the founders need to shift towards their product — look inward and think deeply about the problems it solves, who’s it for and how to refine user experience.

For product-focused startups like Process Stree Read More

Organic reach on social media has been declining for years. Is it finally time to give up the ghost? Read More

Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) Read More

There's no denying it - cloud has arrived.

Cloud technology has seen adoption grow rapidly in recent years and is expected to be even bigger business.

Forrester expects public cloud services to be worth $236 billion by 2020 and, if the new year hasn't sunk in yet, that's just three years aw Read More