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Determining what type of business you're starting and walk through this list to help you understand what the cost of starting a business might be for you.

The question of how much it will cost to start a business is certainly a loaded one. It can be anywhere from hundreds of thousands of dollars Read More

How is The Facebook and Cambridge Analytica Data Breach Changing The Face of Digital Marketing in 2018 and what can you do about your campaigns?

Last month, the entire web and print media was abuzz with news of breach and betrayal. It all started when The New York Times and The Observer of Londo Read More

You can’t make any business work if your customers can’t find you, or don’t even know what you offer. Thus I was surprised to read recently that 30 percent of small businesses don’t even have a web site. As an advisor to new entrepreneurs, I’m also surprised at how many potential business owners te Read More

Investors will tell you that they love to put money into startups that are scalable, and ready to scale. But what does that really mean? Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product a Read More

Understanding your customer journey mapping is the first place to begin improving the ROI on advertising dollars and ultimately driving more conversions.

It takes more than just jotting down some notes and turning your data into a story. It takes a strategy and careful data curation to create th Read More

Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” Read More

Do you market a local business on Facebook?

Have you heard about the Facebook Local app?

In this article, you’ll discover how to use Facebook Local to create events that drive in-store foot traffic. Read More

Find out how to make Social Channels power your online marketing so that You Can Reap the Benefits of Social Media for Business.

There are millions of websites out there on the internet today. Most of them will never appear on search engine results because of the tough competition they are facin Read More

As a digital coach, Dana helps people become more productive by teaching them how to make the most of technology. She first learned about Messenger bots after watching the keynote video from the Facebook 2017 F8 conference. Read More