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The “General Provisions”, “Miscellaneous Provisions” and “Additional Terms” sections of contracts are often overlooked as basic legal boilerplate that is either (i) not relevant to the core nature of the deal, or (ii) “standard” and thus either not important or non-negotiable. In fact, however, man Read More

If you hire the right content producer you will find that the investment is well worth it. More often than not, you get what you pay for and this rule also applies to website content.

If you are starting a small business online or you already have a small business, the Internet is all about qua Read More

While we all know that the “Customer is Always Right” is a fallacy, we can still foster an environment that makes customers feel appreciated, valued, and respected pieces of your business. In restaurants we have all heard snappy hostess reporting door counts and body counts, but we would always sug Read More

Take one thing out of the mix and it becomes so much smaller. The secret is in the combination of ingredients.

Did you ever use what appears to be a good recipe and then when you taste it there is something missing? This is what it’s like when you create a strategy for each social media tool t Read More

Sidecar tuneup tip: Distinguishing between that which is important and that which is urgent will help you prioritize your workflow, keeping you on top of your sidecar tasks.

Anyone who runs a sidecar knows the secret to keeping its engine humming smoothly is managing the constant influx of to-d Read More

The Path of Persuasion vs. the Path of Innovation | Develop persuasive marketing strategies to approach your target audience, using the persuasive principles of commitment, feedback, credibility, role models. Innovators may approach specific target groups to help you reach your desired end result t Read More

Top Link Building Resources, Apps, and Websites - Link building is an essential part of your overall SEO strategy and is an ongoing process throughout the life of your business. Read More

The Power Of The Ask | How to use questions to improve your business. As an online business owner you need to control the questions in any business situation. If you don't ask the question you want answered you can't get an answer, and you will become dis-satisfied.
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Today I sat down to write, but had absolutely no idea what exactly I wanted to write about. I then decided to do some scientific research (which consisted of me typing into Google, “today’s best quote” and seeing what came up), telling myself the results would be my topic of conversation.

This i Read More

Spring Business Almanac 2011
Below is a list of general business conditions prevailing in online marketing in the spring of 2011.

This year is the leading year for mobile application development to date.

Oil prices have driven the price of a gallon of gasoline up to $3.69/gal which will impa Read More